I am of a generation born without Hamburger Helper.
What does Hamburger Helper mean to you? Think back.
Betty Crocker convenience food
in a box with an appetizing picture on the front? Frugality, stretching your pound of hamburger
with macaroni and a bunch of artificial ingredients and unpronounceable
chemicals? Humble, homey comfort
food? A quick meal for busy moms which,
while decidedly mediocre, was at least inoffensive enough for children to eat?
Would it surprise you to know that I never ate Hamburger
Helper as a child? Ever? Not because it wasn’t available – I was born
in 1962, and Hamburger Helper first showed its face on grocery store shelves in
1970. I spent more than a decade at home
during the Hamburger Helper years.
When I was a child, my maternal grandmother lived with us,
and because my mom could (and did) burn water, Grandma was in charge of the
kitchen, and Grandma had very firm philosophies about food. One was that “boughten” foods (which
encompassed eating out, frozen foods, canned foods, pretty much anything but
raw ingredients) were undesirable from a number of standpoints, including cost,
flavor, and nutrition. Don’t get the
idea that Grandma was a health food cook, but she was definitely what they’d
call nowadays a slow food cook. Cakes,
pies, brownies and cookies were prepared from recipes, not mixes. Oatmeal was the old-fashioned slow-cooking
kind. Biscuits didn’t come out of a
refrigerator tube or a box. When Grandma
made macaroni and cheese, she boiled elbow macaroni and made a cheese sauce –
from grated, not powdered, cheese. She
wouldn’t touch margerine, by the way, or Velveeta. “Plastic food,” she called them.
Grandma, who was solely responsible for teaching me how to
cook, wouldn’t touch Hamburger Helper with somebody else’s ten-foot pole. She’d curl her lip in contempt when we walked
past such things at the grocery store. Betty
Crocker symbolized everything Grandma despised in “boughten food” –
shortcutting, inferior flavor and suspicious ingredients – and it would
certainly never show its face in her
kitchen.
Grandma did, however, make her own version of Hamburger
Helper, with elbow macaroni, her homemade rich tomato sauce, ground beef,
cheese and spices. We called it “mac-a-ghetti.”
The picture on the front of the Hamburger Helper box looked
so much like Grandma’s mac-a-ghetti that years later, when I was on my own and
living in an apartment on a shoestring budget and without Grandma’s wonderful
home-canned tomato sauce, I tried it. It
was, in a word, disgusting. It didn’t
taste like anything – tomatoes,
cheese, spices, anything. It was just
kind of there. I was so disappointed. It was the Pop Tarts, all over again.
I never cared for cooked fruit, so when Grandma made pies,
she’d use the leftover pie crust to make for me what she jokingly called “pop
tarts.” She’d roll the crust out in a
circle, put some of her homemade jam in the middle, fold it over into a
semicircle and pinch it closed, then bake it.
I adored these “pop tarts.” The
first time I tasted a Kellogg’s Pop Tart, I was just plain offended. Where was that
wonderful buttery, flaky crust? Where
was the filling? Why in the world would anybody eat these
flavorless, sawdusty things, much less pay money for them?
After my initial experiment, I avoided Hamburger
Helper. Just a few years ago, however,
after being introduced to Atkins by some dear friends, I gave Hamburger Helper
another thought. One of my friends had
decidedly upscale tastes, and once for a get-together I’d made a delicious meat
sauce with ground chuck, wine, tomatoes, fresh garlic, onions, fresh herbs, and
Dreamfields elbow macaroni, and as a joke, I called it “Hamburger Helper.” It was delicious, my friend got the joke (and
had several helpings), and Hamburger Helper became an inside joke in our home.
Tonight for dinner I made Hamburger Helper – with fresh
ground chuck, tomatoes, fresh garlic, lightly caramelized onions sauteed in the
beef fat, herbs and spices, and a splash of Pinot Noir; now, however, the hubby
and I rarely eat Dreamfields, so I used House Brand Tofu Shirataki’s macaroni
shape and simmered the macaroni right in the sauce for three hours. It wasn’t fast food, or fake food, or even
especially cheap food, but it was
delicious.
Yes, there’s a point to this whole trip down memory
lane. If there were any good memories to
be had from a plate of Hamburger Helper (and there weren’t), I’d have had them
tonight, but I’d have had them with a plate of completely delicious and
nutritious low-carb food. No, it’s not
exactly the same as a plate of Hamburger Helper, thank goodness! It’s much, much better. I enjoyed cooking it and we sure enjoyed
eating it, and we’ll smirk at each other when we heat up the leftovers and
enjoy the joke.
Up yours, Betty Crocker!
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